Ad Campaigns
Joe Jost
Branding
Collaborative Ad CampaignLogo Re-design: Lauren Wong
Tagline Design: Joe Sciberras
Color / Art Direction: Elliot Bollefer
Advertisements / Photography: J. Napora
11” x 8.5” Ad Spreads
5.5” x 8.5” Flyers
3” x 3” Digital Ads
Typefaces: 47 - Bold, Gobold - Extra2 Regular + Bold, Yanone Kaffeesatz - Regular
For this project, the main objective was to advertise the
oldest bar in Long Beach: Joe Jost. The concept for these advertisements
is that Joe's is more of a classic joint among an older demographic and
not an upscale place. With this in mind, the design team went with a
comical approach to these advertisements with showcasing the food on fancy
dishes by staging and doing a photoshoot with Joe's trademark dishes.
Additionally, the headlines have upscale names for these dishes. Even though Joe's is only a bar, they still have a long history with their world-famous pickled
eggs. As such, we wanted to utilize this product and make an emblem for the
pickled eggs.
On the flyer it will show one of the many eggs with a QR code a customer could scan that would direct them to Joe Jost memorabilia. On the front side of the flyer, we have the main logo for Joe's with a QR code taking the consumer to the main website if they would like to learn more about the history of the establishment.
For these social media campaigns, we wanted to show off the low cost of each product as Joe's has affordable food that is delicious for any snack on the go. Furthermore, we wanted to showcase the main Instagram pages with story highlights a customer could view for more information.
*Process book will be added at a later date.
On the flyer it will show one of the many eggs with a QR code a customer could scan that would direct them to Joe Jost memorabilia. On the front side of the flyer, we have the main logo for Joe's with a QR code taking the consumer to the main website if they would like to learn more about the history of the establishment.
For these social media campaigns, we wanted to show off the low cost of each product as Joe's has affordable food that is delicious for any snack on the go. Furthermore, we wanted to showcase the main Instagram pages with story highlights a customer could view for more information.
*Process book will be added at a later date.
Out of the Shadows Festival
Experimental Type / Event PosterPoster / Ticket Photography: Holly Olmos
Model: gwynek0
Concept / Art Direction: J. Napora
17” x 34” Poster
4.25” x 2” Holographic Tickets
20” x 28” T-Shirt
8.75” x 9” Tote Bag
Typefaces: Punk Kid - Regular, Kelmscott - Regular, Nu Century Gothic - Bold, Deutsch Gothic, Mrs Eaves OT Roman
During the design process for this poster, the size of the
piece became bigger with each revision. The focal point for this poster will
naturally focus on the title as well as the headliners for this piece. Each day
is to have the same grid system as another. The left column showcases all the
bands that will be playing during a given day. On the right column are all the
highlighted vendors that will be available during each day of the event. The
main feeling behind this program guide was to give off the raw emotion of gloom and
macabre, while keeping it elegant in some areas. For the backside of the
poster, the focus is on the headliners and to create a poster that a person
would hang in their room for a memorable experience.
For the additional merchandise elements, the color palette stayed cohesive as well as the icons made on the poster. For the T-shirt design, the skull emblem is also found on the poster tangled inside of webs. On the back of the shirt there are a list of all the artists playing during the festival with the “Out From The Shadows" logo at the very bottom. To add to this, the canvas bag that an attendee could purchase at the show has unique crow icons following the same color scheme.
For the holographic ticket stubs, they are only for VIP members that purchase this bundle. For the back of the ticket, it has the band logo and a QR code for the artist's Spotify page to help familiarize an attendee to their music. On the front of the ticket, it has the details about when the main headliner will be playing for that day.
*Process book will be added at a later date.
For the additional merchandise elements, the color palette stayed cohesive as well as the icons made on the poster. For the T-shirt design, the skull emblem is also found on the poster tangled inside of webs. On the back of the shirt there are a list of all the artists playing during the festival with the “Out From The Shadows" logo at the very bottom. To add to this, the canvas bag that an attendee could purchase at the show has unique crow icons following the same color scheme.
For the holographic ticket stubs, they are only for VIP members that purchase this bundle. For the back of the ticket, it has the band logo and a QR code for the artist's Spotify page to help familiarize an attendee to their music. On the front of the ticket, it has the details about when the main headliner will be playing for that day.
*Process book will be added at a later date.